The best achievement of my career
I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, Johnson & Johnson, and Adidas. Been a speaker on some of the world’s biggest stages. But the very best achievement I’m most proud of is […]
You can’t be an expert. And you don’t have to be.
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Why Tom Peters thinks desperation fuels excellence
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
The 10 most impactful blog posts of the year
These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
Striving for brand preference versus brand awareness
A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. They have a top of mind awareness. Now, think of your favorite soft drink. Perhaps it’s something different. For me, it’s Fresca. That product that […]