A firehose of falsehoods and the synthetic content revolution
Synthtic content is here. What happens when the fake news is you?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Is it possible to build a peaceful brand community?
Is there any way to build a friendly brand community? These examples will help.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Russians and Chinese and let’s just cool it
While spy threats from Russians and Chinese are real, let’s not forget that the politicians are creating the angst.
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.