The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
Empathy, action, and my white privilege
A personal view of white privilege and advice in a world of injustice.
How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and customer connection might be transformed. In a comparison of person-to-person contact and chatbot contact, researchers found that the expectations of personal and digital solutions are nearly […]
Five reasons content marketing is a mystery to me
Content marketing is not as straight-forward as it appears. In fact, it can be a downright mystery!
Marketing authority Mark Schaefer joins B Squared Media
Mark Schaefer joins B Squared Media as Chief Operating Officer.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
FREE! Mark Schaefer’s Pandemic Business Strategy Playbook
Business strategist Mark Schaefer offers a completely free pandemic business strategy playbook.