5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
Posts Tagged ‘mark schaefer’
Can social brands provide meaning to your life?
Research shows people are seeking fulfillment in non-traditional places. Can a brand create meaning in your life?
7 ways to get employees to adopt your enterprise social media initiative
If you’re considering an enterprise social initiative for your company, here are seven aspects of employee adoption that you’ll need to think about upfront.
How social media case studies can jeopardize your strategy
Social media case studies can strike fear int he heart of resistant executives but may also present a danger to our marketing efforts.
The end of an analog life
We are part of a dying species — humans with a paper record of their lives. Now, what do we do with it?
When Twitter followers ask for money
The appeal was heartfelt, but when a Twitter follower asked for money asked for money, I said no. Here’s why.
We create content and content also creates us
Let’s face it. Many social media “gurus” would be obscure if it weren’t for an ability to create content. Content is creating celebrity on the web.
A different way to think about social media ROI
A different way to think about social media ROI
Klout innovation will power search engine results
This Klout innovation introduces a wild card to the social influence debate — Klout as agent of search engine optimization
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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