A few years ago, I sent out a small survey to about 25 successful friends and asked them if their success had come from a plan/strategy or a random event. All of them said it all started with a random event.
This unexpected yet real phenomenon is explored in a great book called The Click Moment
by Frans Johansson. The researcher compelling shows how most of the best ideas — and most important companies of the world — started by a chance encounter.
This may seem like a foreign idea, but reflect on your own life experience and I’ll bet you’ll discover the same thing.
Now, here’s the problem.
During this pandemic, we are missing out on almost all of those random moments that create great new ideas …
- A chance conversation at a conference
- A coffee break at a meeting with customers
- An unexpected inspiration while visiting a new city
It’s not too dramatic to say that we have entered the Death Valley of creativity.
I don’t know about you, but my Zoom-filled life is entirely task-oriented. Have the meeting. Get it over with as soon as possible. Go back to work alone in my home.
Not the greatest scenario for creativity.
This is the theme of our new Marketing Companion episode: “Creativity in a Crisis.” Brooke Sellas and I explore the challenges of creating those “click moments” when the world is simply zooming at you and how some organizations are transcending the challenge in inspiring ways.
Please listen in, won’t you? I think you’ll love this …
You won’t want to miss this show, and all you have to do is click here!
Click on this link to listen to Episode 199
Other ways to enjoy our podcast
- Try this! “Alexa, play the latest episode of The Marketing Companion.”
- Click here to download the latest episode or subscribe in iTunes
- Listen to us on iHeart Radio
- Find us on Google Play
- Find the podcast on Stitcher
- Complete Marketing Companion Episode Guide
- The Marketing Companion YouTube channel
Please support our extraordinary sponsors. Our content is free because of their generosity.
B Squared Media is the premier provider of online customer care solutions and done-for-you social media marketing. Think conversation, not campaign with B Squared. Marketing Companion fans can take advantage of a truly extraordinary offer — $10,000 off your customer care contract or $1,000 toward your first online advertising campaign
It’s hard to ignore — millions of business professionals are active on LinkedIn. They have twice the buying power of a normal web user. If you’re in business, you need to be exploring advertising on LinkedIn. Brooke and I have both had tremendous success with this marketing platform and to help you get started, LinkedIn is offering Marketing Companion listeners $100 in free ad credit. That can go a LONG WAY! Take advantage of this opportunity today by visiting linkedin.com/companion
