An updated formula for creating content that stands out

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Why I’m not dismayed by the post-crisis economic projections

Post-crisis economic projections are dire. I’m not impressed.
What comes after the crisis? Four proven steps to help you know.

What comes after the crisis? Here are four proven steps to help you think through your strategy.
Five surprising ideas about building your personal brand in a time of crisis

Now is the best time for building your personal brand. Here are some unexpected insights.
Four statistics that might help determine the post-coronavirus world

The post-coronavirus world is uncertain but these four statistics might give us a clue about what is next.
A story of coronavirus recovery and hope

Mark Schaefer explains his coronavirus recovery and the lesson of simple joys.
Remarkable Marketing During a Challenging Climate

Remarkable marketing in the current business climate is a challenge. A new podcast episode walks you through some ideas.
It’s not your fault

It’s not your fault. Accept the new normal and set yourself free.
A time to dispense hope

A message to encourage you to dispense hope during this time of crisis.
For business to win in the coronavirus crisis, head to the bottom of the pyramid

The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.