Everything is out of date because the world is new
The world is new, life is hard, and we screwed up our show.
How do you sell in a coronavirus environment?
I’ve received several variations of this question in this tumultuous time. So it’s probably on a lot of minds. Here’s my view of selling in this coronavirus environment. First, let me suggest that we need to view our businesses and our customers through a lens of grief. That may seem like a weird word to […]
7 Non-obvious coronavirus implications for marketing
Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.
Looking into the void
The coronavirus has created a deep void in my professional life. How to cope?
Why you need to have a focus on focus
These examples shows the importance of focus on a strategy, even when enticing opportunities come along.
The coronavirus. A love letter.
The coronavirus is wreaking havoc. It’s time for leaders to embrace the chaos.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
Monetizing through Twitter, Spotify and Instagram
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.
A simple theory of social media sales success
Social media sales success may seem elusive unless you consider this simple formula.
How to take your first step toward human-centered marketing
Human-centered marketing might seem daunting but it doesn’t have to me. Start with these small changes.