Coronavirus in the house

The coronavirus is disrupting many lives and has now hit me personally.
Big, huge, massive, surprising social media trends

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
6 Steps to deal with business uncertainty in this coronavirus crisis

Business uncertainty is a way of life right now, but the best leaders know how to handle it. Here are six positive steps you can take today.
The core idea for your business strategy now, in this time of crisis.

How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
This is your war and your story. Write it well.

Your story of your time in the coronavirus crisis is being written right now. Take control of it.
Five ways to battle the psychological disorientation of coronavirus

Psychological disorientation is creeping in as the coronavirus robs us of our life fuel. Fight it now with these five ideas.
Everything is out of date because the world is new

The world is new, life is hard, and we screwed up our show.
How do you sell in a coronavirus environment?

I’ve received several variations of this question in this tumultuous time. So it’s probably on a lot of minds. Here’s my view of selling in this coronavirus environment. First, let me suggest that we need to view our businesses and our customers through a lens of grief. That may seem like a weird word to […]
7 Non-obvious coronavirus implications for marketing

Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.
Looking into the void

The coronavirus has created a deep void in my professional life. How to cope?