Remarkable Marketing During a Challenging Climate

Remarkable marketing in the current business climate is a challenge. A new podcast episode walks you through some ideas.
It’s not your fault

It’s not your fault. Accept the new normal and set yourself free.
A time to dispense hope

A message to encourage you to dispense hope during this time of crisis.
For business to win in the coronavirus crisis, head to the bottom of the pyramid

The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.
Coronavirus in the house

The coronavirus is disrupting many lives and has now hit me personally.
Big, huge, massive, surprising social media trends

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
6 Steps to deal with business uncertainty in this coronavirus crisis

Business uncertainty is a way of life right now, but the best leaders know how to handle it. Here are six positive steps you can take today.
The core idea for your business strategy now, in this time of crisis.

How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
This is your war and your story. Write it well.

Your story of your time in the coronavirus crisis is being written right now. Take control of it.
Five ways to battle the psychological disorientation of coronavirus

Psychological disorientation is creeping in as the coronavirus robs us of our life fuel. Fight it now with these five ideas.