Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
The marketing power of “Our People”
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
12 Incredibly easy ways to create content with emotional impact
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
Big brands struggling to connect to the Marketing Rebellion
A recent post from SXSW showed that big brands are struggling to connect to the Marketing Rebellion
Social media shakeout: Why the future of social media is hazy
What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.
Why I must politely disagree with Seth Godin
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
The gentle art of giving up
Never give up. Well, maybe not. There is certainly a time and place to think about giving up.