The marketing power of “Our People”
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
12 Incredibly easy ways to create content with emotional impact
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
Big brands struggling to connect to the Marketing Rebellion
A recent post from SXSW showed that big brands are struggling to connect to the Marketing Rebellion
Social media shakeout: Why the future of social media is hazy
What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.
Why I must politely disagree with Seth Godin
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
The gentle art of giving up
Never give up. Well, maybe not. There is certainly a time and place to think about giving up.
How many marketing strategies do you need?
How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
Is your career path a result of a plan, or pure dumb luck?
Do you look up to certain people in the marketing field? Do you admire their successful career, planning and hard work? Maybe much of an individual’s career path is due to luck.
What it’s like to feel famous
For one day, the stars aligned and I experienced a unique sensation. Here’s what it’s like to feel famous.