Do I need to take marketing classes or can I just learn online?
Gary V believes college is a waste of time. Is it possible to succeed in a marketing career without attending marketing classes at a university?
No. Not every company needs to take a brand political stand.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
You Don’t Have Weaknesses, Just Overdone Strengths
A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.
Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
A Marketing Manifesto for Human-Centered Marketing
This marketing manifesto summarizes key points in a human-centered approach to marketing.
Is This the Best a Man Can Get?
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to use Content Shock to win in business
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.