Is This the Best a Man Can Get?
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to use Content Shock to win in business
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
I’m trying to stand up to hate and I’m failing miserably
It’s hard to stand up to hate on the internet. The author has tried and failed and provides some introspection on what he might do better next time.
2019: The Most Human Year Because It Must Be
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
The best blog posts of 2018
By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts of the year. It was a big year on {grow} as I tested new ideas that would eventually make it into a new book, started […]
My favorite Christmas story started with a door.
I was cleaning up some blog posts and came across a favorite story from nine years ago. Many of you have asked me about my relationship with a boy named Elijah. Occasionally I’ll post pictures of the two of us and some have wondered how we’re connected. I think this Christmas story will connect the […]
All signs point to this one marketing mega-trend
We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.
Marketing, PR and advertising are primed for a Quantum Leap
To keep up with dramatic changes in the consumer landscape, marketing, PR and advertising need to achieve a quantum leap level of change, beginning with leadership.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.