I’m trying to stand up to hate and I’m failing miserably
It’s hard to stand up to hate on the internet. The author has tried and failed and provides some introspection on what he might do better next time.
2019: The Most Human Year Because It Must Be
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
The best blog posts of 2018
By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts of the year. It was a big year on {grow} as I tested new ideas that would eventually make it into a new book, started […]
My favorite Christmas story started with a door.
I was cleaning up some blog posts and came across a favorite story from nine years ago. Many of you have asked me about my relationship with a boy named Elijah. Occasionally I’ll post pictures of the two of us and some have wondered how we’re connected. I think this Christmas story will connect the […]
All signs point to this one marketing mega-trend
We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.
Marketing, PR and advertising are primed for a Quantum Leap
To keep up with dramatic changes in the consumer landscape, marketing, PR and advertising need to achieve a quantum leap level of change, beginning with leadership.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
How to be the world’s greatest podcast sponsor
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
The ultimate metric for crisis management
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.