Why management consultants are becoming the new ad agencies
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
How to give your first speech and knock it out of the park
Giving your first speech can be a nerve-wracking experience. Here are some pro tips to help you succeed with a great presentation!
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
Before you spend money on content promotion, read this
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The single word that changed my life
Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.
Does business professionalism still matter?
A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
Five essential guidelines to determine the best content for your business
Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.
How to hire an influencer for your business
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
Facebook has no moral compass
Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.