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Tag: mark schaefer

Face the facts: 5 social media truths that are hard to admit

Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.

Facebook analysis: New insights from global business experts

Facebook’s news feed announcement created turmoil in the marketing world. This Facebook analysis provides new insights on what’s next.

Don’t panic. The Facebook announcement is no big deal.

The marketing world is an uproar after the Facebook announcement about news feed changes. But the data shows, nothing will really change and the strategy remains the same.

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.

Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

Why marketing technology is sucking the life out of the marketing profession

Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?

Top 10: The Best Digital Marketing Articles of 2017

From Content Shock to the web’s best rants, here is what readers of {grow} chose as the Best Digital Marketing Articles of 2017.

Cocooning consumers and other mesmerizing mega-trends

A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas

Eight million views later, the ultimate branded content case study

What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.

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