Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
Why is there no minimum cyber security regulation?
Hacking is on the rise because it’s so easy to access many computers. Is it time for some sort of minimum cyber security regulation?
What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
Is Amazon Spark primed for new social network success?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
The relational power of Facebook for business networking
Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.
Too many messaging systems creates personal confusion
Messages are flying around the Internet from Facebook, LinkedIn, email, Snapchat and many other messaging systems. For some, this means massive confusion!
What happens to your marketing effort when Google search goes away?
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
Why great customer service doesn’t matter like it used to
Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.