Too many messaging systems creates personal confusion
Messages are flying around the Internet from Facebook, LinkedIn, email, Snapchat and many other messaging systems. For some, this means massive confusion!
What happens to your marketing effort when Google search goes away?
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
Why great customer service doesn’t matter like it used to
Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.
What are the personal impacts of your digital immersion?
When was the moment your social media “on” switch flipped for good? And how would your life be different without constant digital immersion?
Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
Don’t tell your story, ADD your story
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Stop blogging until you do these five things
Stop blogging until you’ve implemented these five basic functions on your site that help your content become seen and shared.
The three biggest social media problems are NOT social media problems
Diving into many common social media problems reveals the problems might not be related to social media activities at all
Connecting to a new podcast on digital transformation
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.