The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Posts Tagged ‘marketing best practices’
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
The marketing power of “Our People”
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
12 Incredibly easy ways to create content with emotional impact
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Your organizational culture is your marketing
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
When a company aligns with customer values, is it serving, or pandering?
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
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