Straight talk on being a social media consultant
It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
I will not become obsolete
Another year older and another year closer to obsolescence? I think not. I will not become obsolete
Why you don’t want to be Chris Brogan
Starting out in social media, it’s easy to define yourself by the success of others. But that leads to trouble as Iearned when I copied Chris Brogan
The 5 hottest marketing jobs in a digital age
What is the forecast for marketing employment? Here is projection of some of the hottest marketing jobs
How to find a job with your blog
How to find a job with your blog
The number one business opportunity in marketing today
Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
A short lesson in long marketing experience
Maybe keeping people in the same job is a powerful source of competitive advantage?
The essential guide to hiring a marketing specialist … when you’re not a marketing person!
It’s not easy hiring a marketing specialist when you have no experience in the field. Here’s a guide to show you how!