The most important word in marketing
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Three marketing truths for an information dense world
This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.
The state of the nation on SEO, content strategy and earned media
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
When social media marketing doesn’t work
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
It may be time to drop your annual marketing strategy
How far can you really plan into the future? Perhaps your marketing strategy needs to be continuous.
Four ideas to overcome content saturation in your niche
What do you do if your competitor has already created content saturation in your industry? Here are four ideas to remain competitive
Help me solve marketing’s biggest mystery
The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?
A 6-step plan to determine your social media strategy
Follow these six questions and your social media strategy will become apparent
The best marketing insight I’ve received in the past 5 years
It is simple yet profound and the best marketing advice I have received in years