Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first step in that process is to STOP DOING WHAT PEOPLE HATE. Sounds, simple, right? It’s not. Marketers are under constant pressure to do things that […]
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
To achieve a high price, you don’t always need high quality
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
A new day for online marketing: Beginning your own rebellion
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?