Posts Tagged ‘marketing strategy’

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

3 Examples that Prove the Power of Brand Storytelling

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

Three lessons all new businesses can learn from the Google+ failure

Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.

Marketing success means being invited to the island

Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.

The first-mover advantage of values based marketing

Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

Discovering your true point of differentiation

Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.