Three lessons all new businesses can learn from the Google+ failure
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.
The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.
A step-by-step guide to getting a social media strategy started in your company.
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