Your website is not a strategy
Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River of money — a wide, swollen sea of cash just rushing by! All you have to do is put an Internet site out there and […]
For a moment, Barbie was a hooker
A funny story about Barbie
Can social media be successful in B2B?
Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let people knock themselves out, but occasionally I join the fray, especially when people make outlandish claims about how social media platforms should be at the […]
Who is the company voice on social media?
Should everybody be tweeting? Who owns the company voice on social media?