The critical distinction between Human versus Humane marketing
In this episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey discuss the foundational role of relationships in business and successful marketing. They make a distinction between human marketing and humane marketing.
The AI Challenge Marketers Aren’t Talking About
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
Six marketing megatrends we’re watching right now
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
The pursuit of personal peace
Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.
The inescapable role of humans in an AI world
Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.
A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
A personal view of the AI impact on marketing
AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
Whatever happened to Web3?
Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
Three significant NFT case studies for marketing
Three NFT case studies provide an interesting view of the potential applications for marketing.