Pulling our pants down: Personal branding with Chris Brogan
There is probably no person who has lived through the ups and downs of personal branding on the web more than Chris Brogan. He shares his secrets.
Personal brand or company brand? The new realities of life online
Are you a personal brand? A company brand? Both? Let’s sort it out together.
Is it better to be honest or nice on the social web?
What are you trying to accomplish with you social media presence? Is it beter to be honest or nice?
Becoming known and the six common barriers to self-promotion
Success on the Internet today often comes down to being known. Barriers to self promotion
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
Three huge ideas to build your networking momentum
Business is built on relationships and relationships are built from networking. How to build your networking momentum!
Why you don’t want to be Chris Brogan
Starting out in social media, it’s easy to define yourself by the success of others. But that leads to trouble as Iearned when I copied Chris Brogan
Connecting personal branding, your online network, and business value
Is personal branding still relevant and how does it connect to real business value?
Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.