Stop creating Random Acts of Content
It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?
How to Become Famous in 100 days or Less
I went searching for a way to become famous in 100 days or less. Instead, I discovered that 30 may be the most important number of your career today.
Adjusting to the new sales strategies with Anthony Iannarino
Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants
Make Your Mark: A “Space” Suggestion for KNOWN
To make your mark today, you need to be known, and that requires finding an un-contested, or under-served space on the web.
A strategy to stay relevant in a tumultuous marketing world
Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.
Surprise! It’s not about passion. Five lessons on building a huge personal brand
The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
Social media proficiency: A life skill?
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
Building a personal brand? Here’s why you need to ignore SEO
This might seem like strange advice but the best way to build your personal brand is to ignore SEO. To win today, originality rules.
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Why it’s OK to be a social media guru
We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.