Pulling our pants down: Personal branding with Chris Brogan

Mark Schaefer and Chris Brogan

By Mark W. Schaefer

Yes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it!

How do you stand out in a world of overwhelming information density?

I’m convinced that branding — and specifically personal branding — is more important than ever.

There is no one on the web better prepared to talk about this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. You will not want to miss this, but to tantalize you, here are a few highlights of the conversation:

  • The philosophy of giving everything away and the power of never holding back. “A hundred percent of the people struggling in the online space are worried about protecting their secrets.”
  • Personal branding is a system of building allies, not necessarily friends.
  • Leadership on the web means shining the light on others, making them feel seen.
  • Why personal branding means being more like “a king.”
  • Empathy, judging others, haters, and the myth of the magical life.
  • Scaling human connection. Does this mean you have to pull your pants down?
  • The two things holding most people back: problems with fear and problems with love.
  • Extracting Imposter syndrome from your lives … and your website.
  • The whoring of current influence marketing practices, and the marriage of passion to product.

Ready to rock this? Here’s Chris:

If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan


SXSW 2016 3Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.

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