Three marketing lessons from America’s greatest writer
I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my hometown of Knoxville, TN, and wrote about the city in many of his books. After attending the university, he lived in a home about 1,000 […]
What is the “gist” of you? Staying relevant as a creator
It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.
Five pitfalls of personal branding: When becoming known doesn’t work
Personal branding is critical to individual relevance and corporate marketing success. But there are five pitfalls that can get in the way, even if you’re working hard on the effort!
10 Benefits of Blogging Even if Nobody Reads It
While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
How to create your TED talk
Mark Schaefer explains how to create your TED talk.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Dealing with the creepiness of personal branding
The creepiness of personal branding might be holding you back but this is an essential business activity!
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
The true power of Web3 and margays
Web3 is daunting, but look closely and you may see the future of marketing.