Artificial intelligence, real-life marketing
Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI
The big shift: Ads, TV, and the content monetization challenge
One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities
20 Extraordinary Content Marketing Insights
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content
Creating content? When is it time to pivot (or quit?)
There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
New media, new culture and how it’s confounding brands
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
A strategy to stay relevant in a tumultuous marketing world
Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.
The gig economy and conversational marketing
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
An insider’s view of the American election and its meaning for marketers
America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy