Lessons from 120 book interviews in 10 weeks
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
The ultimate metric for crisis management
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
How brands can avoid getting dragged down the aisle of internet infamy
Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.
What to do if the president tweets you
The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?
Three reasons why the future of public relations is red hot
The future of public relations is strong due to three advances in content marketing
Case Study: How I got massive exposure through Twitter
The author used Twitter to get on a national television show as well as local PR. Case Study: How I got massive exposure through Twitter
The hot new career of brand journalism
Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.
Wisdom from the Most Influential PR Professional of the Century
The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.