Rediscovering the OG Fundamentals of Marketing
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
Mark Cuban, the first trillionaire and chatbots on the edge
Highlights from SXSW including a talk by Mark Cuban, social activism, the state of the art of chatbots, Robert Cialdini, and more
The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
The best marketing insight I’ve received in the past 5 years
It is simple yet profound and the best marketing advice I have received in years
Are you ready for Return On Influence?
We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend
Key to digital marketing success? Be less digital.
In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.