Don’t blame the influencers for corrupt influence marketing efforts
Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company
Social advocacy marketing gains legitimacy
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
Klout Founder says Lithium deal will propel new development
Exclusive interview with Klout Founder traces his emotional journey with his start-up
Case study: ROI of social influence
How do you determine value of an influence marketing campaign? A case study.
Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Five marketing and business lessons from Japan
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese
Influence marketing: What’s next?
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
Three dazzling examples that turned online influence into offline results
Most social online influence marketing is done all wrong. But these three case show that there is hope!
The truth about social media power and influence
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
Florida State University class using Klout to determine student grades
A university educator uses a radical approach to prepare his students for the marketing workplace: Focus on Klout scores.