The dangerous confusion of sales and content marketing
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.
10 simple tweaks to generate more sales through blogs
Here are ideas to surround your content with helpful opportunities to create more sales through blogs
Jill Rowley on the hurdles and opportunities for social selling
Jill Rowley provides key ideas to turn your commercial efforts toward social selling
5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
3 fundamentals of a successful social selling strategy
On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies
Social media case study: It’s not just a brand, it’s a buddy
Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?