The difference between social selling and social spamming
Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.
Posts Tagged ‘social media and sales’
What does digital transformation mean to marketing?
By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
Should your content generate leads or relationships?
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
3 Ways to know your prospects as well as they know you!
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
The dangerous confusion of sales and content marketing
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.
10 simple tweaks to generate more sales through blogs
Here are ideas to surround your content with helpful opportunities to create more sales through blogs
Jill Rowley on the hurdles and opportunities for social selling
Jill Rowley provides key ideas to turn your commercial efforts toward social selling
5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
3 fundamentals of a successful social selling strategy
On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies
The Marketing Companion Podcast
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