Posts Tagged ‘social media and sales’

How to turn content creation into a lead generation strategy

You’re creating content. But do you view it as lead generation strategy?

The content marketing argument for selling nothing

When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?

For business to win in the coronavirus crisis, head to the bottom of the pyramid

The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.

A simple theory of social media sales success

Social media sales success may seem elusive unless you consider this simple formula.

The difference between social selling and social spamming

Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Should your content generate leads or relationships?

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.