Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
What is the true business value of social media engagement?
Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
How to begin social media marketing with no budget
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
Why customers really don’t want to engage with your brand
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
The Argument Against Gated Content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
The “social” in social media can’t be scaled. Be patient.
Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.
What to do when your company is “sell sell sell” and won’t allow human content
Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.
No social media, no email, no website. And she’s a business success.
Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.