Can the Onion Theory bring social media lurkers into the light?
Social media lurkers may love you and your company but never let you know. Can emotional content lure them in?
Posts Tagged ‘social media measurement’
Five lessons in marketing data analysis for beginners
A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started
Four online marketing metrics to obsess about
Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
Why Do Companies Struggle with Social Media ROI? 23 Facts
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy). I teach Measurement and […]
Why social media measurement efforts seem empty
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
A surprising insight on social media measurement: Activity does matter
Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.
Simplest marketing question may be the most difficult
How will we measure success? That is a critical question that torments many organizations
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