Five lessons in marketing data analysis for beginners
A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started
Four online marketing metrics to obsess about
Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
Why Do Companies Struggle with Social Media ROI? 23 Facts
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy). I teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. In my free eBook, 166 Case Studies Prove Social Media Marketing, there […]
Why social media measurement efforts seem empty
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
A surprising insight on social media measurement: Activity does matter
Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.
Simplest marketing question may be the most difficult
How will we measure success? That is a critical question that torments many organizations
Are businesses failing to find an ROI in social media? Another view.
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
Another way to measure social media success
There are more ways to look at the value of social media other than generating leads and revenue. Here’s a new way to look at social media ROI