Why Your Social Marketing Department Is Likely Under-Resourced
While the social marketing department is growing by leaps and bounds, additional responsibilities are leaving many departments severly under-resourced.
New research: An exceptional path to social selling success
In what may be the first academic research on social selling success, Carnegie-Mellon provides some surprising insights into what makes programs tick.
Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
How to Achieve a Return on Conversation with Emotional Marketing
Research indicating how emotional disclosure builds engagement on Facebook
Reading between the lines of the latest Facebook usage data
The most interesting insight into new social media data is what’s NOT there.
The State Of Social Business
New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
Research: The 3 social media secrets of B2B buyers
Do B2B buyers use social media in their purchasing decision? The results may surprise you.
Wordcloud hell, customer insight, and the power of the one
A wordcloud is meaningless unless you put in some work to dig deep into customer insights.
Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.