Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Posts Tagged ‘social media research’
Are businesses failing to find an ROI in social media? Another view.
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
Survey says: Nearly 40% of American parents let pre-teens run loose on the web
Sometimes you just get some data across your desk that makes you lose faith. Do parents care what their kids are doing online?
Research shows that Pinterest is big, it’s bad, and it’s for real
A new report from the Social Habit focuses on new research focused on Pinterest and if you weren’t a “pinner” before, it might be time to get in the game.
Why do rich people get better service on the web?
Exclusive new research shows conclusively that high-income Americans get better service through social media channels. But why?
Social Media ROI – You’re looking in the wrong place
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
Study shows social media usage surging at large companies
Social media use continues to rise at the Fortune 500 companies.
Social Media ROI — Not just for the big companies
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
Social Media, Conflicting Data, and the Search for Truth
The state of social media research is appalling. It’s time to do something about it.
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