Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Why it takes so long to achieve social media success
Sometimes it seem like it takes a long time to achieve social media success. This post explains why.
Why Do Companies Struggle with Social Media ROI? 23 Facts
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy). I teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. In my free eBook, 166 Case Studies Prove Social Media Marketing, there […]
Reading between the lines of the latest Facebook usage data
The most interesting insight into new social media data is what’s NOT there.
The State Of Social Business
New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.
B2B Social Media Case Study: How I made $47 million from my B2B blog
$47 million form blogging? It’s true. One of the most interesting and inspirational social media case studies ever!
A surprising insight on social media measurement: Activity does matter
Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.
Are businesses failing to find an ROI in social media? Another view.
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
Another way to measure social media success
There are more ways to look at the value of social media other than generating leads and revenue. Here’s a new way to look at social media ROI
Social Media ROI – You’re looking in the wrong place
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.