social media strategy Tag Archives - Page 5 of 19 - Schaefer Marketing Solutions: We Help Businesses {grow}

Is social media marketing still a thing?

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?

How Many Social Media Accounts Does Your Company Need?

What’s the better social strategy? One global account or several local/regional social media accounts? We give you examples for this challenging debate!

Why the content marketing future is NOT in video content

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

Five reasons using controversy as a content strategy backfires

“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?

The three biggest social media problems are NOT social media problems

Diving into many common social media problems reveals the problems might not be related to social media activities at all

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web