Why it takes so long to achieve social media success
Sometimes it seem like it takes a long time to achieve social media success. This post explains why.
There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
What are the most important social media platforms for business?Â
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
CEOs are finally embracing social. What does it mean to you?
With 80 percent of CEOs now embracing social media, executive communication is transforming. What does this mean? CEOs and social media analysis
Is there a place for social media in a boring business?
Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
Wasting your ad money? All Facebook fans are unequal
Trying to acquire Facebook fans? Find out why this may not be the smartest way to grow and gain awareness online.
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
When social media marketing doesn’t work
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
Igniting Content: A Tale of Two Amazing Ads
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
Are you SURE you know where your customers are?
There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?