Posts Tagged ‘social media strategy’

Trying to acquire Facebook fans? Find out why this may not be the smartest way to grow and gain awareness online.

if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!

In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work

#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content

There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?

Agency customers are still reluctant about using social media in their marketing plans. A plan to get them over the hump

What happens when you can fill a stadium with your Twitter followers? How do you manage that?

How far can you really plan into the future? Perhaps your marketing strategy needs to be continuous.

Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations

The Marketing Companion Podcast