What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)
Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
Is social media marketing still a thing?
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
Brands need to stop the insanity and invest in true influence
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
Do you create content for clicks or as an act of service?
To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
The Business Case for Social Network Subscriptions
How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.
The Five Best Social Media Apps for Kids
Where are the safest and most interesting social media apps for kids? Here is an overview of the five best apps for children.
4 Ways to establish a digital presence without relying on Google
Anja Skrba shares 4 ways you can leave your digital footprint without relying on Google, going back to marketing principles not often used.
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
Carthage must be destroyed – and Facebook competition too.
Mike Allton shares how Facebook competition is getting smaller. It seems now the platform is after YouTube and SnapChat as well.