Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Too much of a good thing? The weird truth about social proof.

Sometimes bad reviews are a good thing. The weird truth of social proof!
10 Ways to Drive More Social Proof

The difference between being ignored and being a success might lie with your social proof. Here are 10 ideas to make this work for you!
The business case for cheating your way to social media superstardom
There is one business situation that might benefit from cheating. An evaluation.
Do you have to cheat to be successful on the social web?

The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?
Christopher S. Penn talks social proof and marketing basics
Blogger, author, educator Christopher S. Penn reveals new insights on social proof, social influence and marketing fundamentals.
Klout scores feed a social media sickness
Some people obsess about their Klout scores to the point of being unhealthy. Should you kick the habit?
Social proof and your battle for credibility
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.