Kred tries to one-up Klout by taking influence to the masses
Kred wants to close the gap with Klout by offering social influence tools for smaller businesses
Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
Klout scores feed a social media sickness
Some people obsess about their Klout scores to the point of being unhealthy. Should you kick the habit?
Getting your first book published: Lessons learned!
Do you dream of publishing a book? Here are some first-hand lessons from the author of Return On Influence.
PeerIndex Founder reveals social marketing developments
The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.
Using Klout and social scoring for sales and marketing teams
Can you use Klout to help the effectiveness of your sales and marketing teams? Here’s a test case.
Klout rants are becoming a cottage industry
Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?
Dear social web, Let’s try keeping it real.
I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from […]
Now connecting with the sexiest bloggers is easy
Klout just got sexy. And I called this one … Unfortunately. A year ago in the first article I wrote about Klout (Get Ready. Social Scoring Will Change Your Life), I predicted that social scoring systems would fragment along different demographic lines: “Forget about Klout scores, there will be competitive rating systems for everything and it […]