Four key marketing lessons to propel us into 2014

By Kerry Gorgone, {grow} Contributing Columnist 2013 is over. What are the key marketing lessons from that year that will help propel our efforts into the New Year? From Jay Baer’s Youtility to Brian Solis’s What’s the Future of Business, marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. […]

Picking through the bones of Social Media failures

By Stanford Smith, Contributing {grow} Columnist I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty of victims in the corporate world. When I see the telltale signs of a failed effort – inconsistent publishing, abandoned Twitter accounts, and Facebook ghost […]

Oops! I made this Social Media mistake. How about you?

By Stanford Smith, Contributing {grow} Columnist Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. The rude awakening often comes when they try promoting their product to their audience. Suddenly, their enthusiastic […]