IGTV, the future of vertical video, and why this is a challenge to television
The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?
The ethics of broadcasting on Facebook Live
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
What does digital transformation mean to marketing?
[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this […]
Why Facebook Live is not ready for prime time
A lot of marketers think this is the year of live video. But hold on one minute. Maybe services like Facebook Live are not quite ready for prime time!
Why traditional journalism and social influence are blurring
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
I’ll be telling my stories on Sundays
Live video streaming is hot but it’s not for everyone. There are still a lot of methods for telling my stories that better fit a personality
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
5 Critical things you need to know about Periscope now
Periscope’s new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope.
Know the Legal Risks of Blab for Brand Marketing
Attorney Kerry O’Shea Gorgone shares tips and legal risks of Blab for brands using streaming video content.
The Business Case for Blab: Trust Acceleration
The video streaming platform Blab is red hot. Here’s why this may be the most important social media development since Twitter. The business case for Blab.