streaming video Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

IGTV, the future of vertical video, and why this is a challenge to television

The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?

The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Why Facebook Live is not ready for prime time

A lot of marketers think this is the year of live video. But hold on one minute. Maybe services like Facebook Live are not quite ready for prime time!

Why traditional journalism and social influence are blurring

Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism

I’ll be telling my stories on Sundays

Live video streaming is hot but it’s not for everyone. There are still a lot of methods for telling my stories that better fit a personality

Break the mold: Why content marketing needs to be like a chalupa

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!

5 Critical things you need to know about Periscope now

Periscope’s new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope.