Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?
When did leadership become a dirty word?
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Strategies to help your business overcome information overload
Ideas to overcome the information density that is increasing business marketing costs
What does it take to start a blog these days?
It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?
The Failure Manifesto and Why it is Hurting Your Business
There seems to be a failure manifesto rukling the social media airwaves these days and it’s time to put a stop to it.
Introducing the Essential Marketing Companion
For a couple of months, I had been thinking about doing a podcast and finally, decided against it. I just thought that taking on another content-creation project might dilute my other efforts. Â In fact, there was only one way I would EVER do a podcast, and that is if I got to do it with […]
The best marketing value in the world?
There is only one place you can go to network with the brightest marketing minds in the business for under $100.
8 Shocking New Social Media Facts
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
New research shows Facebook impacting behaviors in formative years
An incredible 80% of young Americans place Facebook as a centerpiece of their lives, and the implications are profound.