My Fond Farewell to The Marketing Companion
Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion — the world’s most entertaining business podcast.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Is your career path a result of a plan, or pure dumb luck?
Do you look up to certain people in the marketing field? Do you admire their successful career, planning and hard work? Maybe much of an individual’s career path is due to luck.
The end of an era for The Marketing Companion
The final show with Tom Webster as co-host is the end of an era for The Marketing Companion podcast — and the beginning of a new one.
5 Ways to distinguish your content and brand by using research
It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research
Four new effective presentation techniques you can use right now
These four effective presentation techniques from Mitch Joel, Tom Webster, Laura Fitton and Mark Schaefer can add more power to your talk immediately
The dangerous confusion of sales and content marketing
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.