Social media marketing progress in a developing country

If you can’t see this video, please click here: Mark Schaefer interviews Kimmo Linkama.

On my recent vacation I was able to visit with marketer Kimmo Linkama from Estonia.  I was totally impressed with this small country and how it has emerged from decades of Soviet oppression to become a vibrant regional economic engine. The capital of Tallinn is also an extremely beautiful city with much of its Medieval city center in place.

Kimmo hs been a Twitter friend for two years and a valuable member of the {grow} community. This short video discussion is an opportunity to get to know him and see what it’s like working in a country still recovering from decades of communist oppression.  How do you establish a social media voice in a small country, with a minor language (Estonian), and well behind the social media marketing curve?  I love learning about other views and angles on the social media scene and I think you’ll agree this is a rare and interesting perspective, especially his observation on the seemingly “frantic” activity in America.

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Close