Social media, our voice, and the power to destroy
The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.
Archive for 2012
Why are America’s fastest-growing companies killing their blogs?
A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.
Forget demographics. It’s all about the socialgraphics
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
20 of the World’s Wittiest Twitter Bios
I know you LOVE these wittiest Twitter bios. Yes, they’re real and they’re fabulous. Here we go!
Case study: Content marketing success at a medical practice
Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference
Pinterest drives enormous blog and business success
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
Have you become a STOP SOPA lemming?
SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.
Blogging and the fairness challenge
As a blogger, are you trying too hard to be liked? Is that getting in the way of building an engaged community?
Case study: A marketing strategy when you have nothing to sell
The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.
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