Case study: Social media in a regulated industry
Social media marketing has lagged in many regulated industries but this case study shows an impressive success
Archive for January, 2014
2014: The Year of the Cheer
Has a mentor affected your life? Is it time for you to pay it forward too?
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
Strategies to help your business overcome information overload
Ideas to overcome the information density that is increasing business marketing costs
The business case for cheating your way to social media superstardom
There is one business situation that might benefit from cheating. An evaluation.
How do you have an effective social media presence and not get sued?
Anne McGraw of Nissan provides some ideas on how to succeed with social media in a litigious environment
A Content Shock Parable: The Consumer View
In an era of “too much content” the consumer and business implications differ. Content Shock Parable
How Empire Avenue crushed my soul
There is a social media platform that encourages its members to cheat. And Empire Avenue crushed my soul.
Lifehack: How to write a book and actually finish the job
You may want to write a book but don’t know how to start — or finish! This post explains how write a book.
The Marketing Companion Podcast
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