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Welcome to {grow}

You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

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Are we taking authenticity too far?

Screenshot 2015-12-27 19.51.00

This week’s Marketing Companion podcast is a grab bag of interesting current topics. Tom Webster and I dissect:

  • Twitter’s strategy and the user-unfriendliness of Silicon Valley products
  • American politics and social media — a surprising discussion on social media and television
  • Authenticity — Are we taking it too far? Do you have to reveal your personal life to be respected?
  • Mark and Tom disagree on the importance of the demographics of Millennials
  • The coming culture conflict at big companies

It’s pretty interesting stuff. Please check it out and if you like what you hear, would you consider leaving a review on iTunes? Here we go …

If you can’t access the podcast above, click on this link to listen to Episode 65

Illustration courtesy of Flickr CC and D Schmeiding

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