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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?

Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.

Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion

Sometimes bad reviews are a good thing. The weird truth of social proof!

Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

New research from Pew proves there is still a place for long form content in your marketing plan.

Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?

Kerry O’Shea Gorgone discusses apps for podcasting that can help you to start your show today.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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