Brand bullying and other things that need to change

brand bullying

In the future, chatbots will be at the center of customer service and every shoe department will have a ladder

In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web.

Among the topics we explore:

Brand skepticism and brand bullying — It seems like any time a company authentically tries to be “human” on the web it attracts an attack. If we want brands to show up in a more human way, shouldn’t we reward them?

Evangelism — This word is a red flag for me. When anybody describes themselves as an evangelist for … (fill in the latest social technology) … I immediately wonder about the credibility of the person. “Evangelism” suggests you have a specific agenda and your goal is to “convert” instead of “lead.”  The web need more business leaders and fewer evangelists.

Long-term thinking — Why Uber needs to be more like Nike. A brand develops from a collection of small interactions over time. Do brands still have the patience to be great?

Whining — Let’s stop whining and start taking care of each other. Want to make the world a better place? Think about how you’re showing up in your little corner of the world.

… and there’s much more.

Also, I have been experiencing chatbot envy. Apparently this is the way to go now, according to Facebook. So Tom and I decided we needed to get ahead of this curve by introducing Slurry™, the new Marketing Companion chatbot. It’s not quite ready for primetime, but it is rather entertaining!

Ready for some fun? Here we go:

If you can’t access the edition above, click on this link to listen to Episode 76

Resources mentioned in this podcast:

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news.

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Illustration courtesy Flickr CC and Juus Uribe

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